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Loyalty Cards have really begun to take off within the world of retail. The gift card explosion of the last 5 years is finally moving into the world of loyalty / rewards cards! Due to this we have expanded the capabilities of loyalty cards by offering new registration features for both merchants and card holders. We know that these new features will create greater opportunities to leverage the growing popularity of offering rewards cards to your merchants' customers and generate greater profits for you!
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Card holders can now go online to our website and register their loyalty cards.
All they have to do is provide the required demographic information such as their name, address, email, phone number, etc.
Why should the card holder provide this information?
Because it protects them against losing their loyalty card and their rewards balances / accumulated history. By registering, which requires them to log in and create a password, they will be able to report a lost or stolen card so we can "move" the current balances onto a new card! Moreover, they will be able to view their own transaction history and rewards accumulation at that given merchant.
Should the merchant incent the card holder to take the time to go "on-line" to register the card?
Some will want to, some already do, and some don't think it is necessary since the consumer is being protected against a lost card. If the merchant desires to give instant points for a "valid" registration then that will be at their discretion, but our system can certainly handle it on a merchant by merchant basis.
Can the merchant register the card on behalf of the card holder?
Absolutely, however a merchant must have a procedure in place to internally log that customer specific data and then go to our website later on to enter the data for the consumer. If they intend to let the consumer know the password via a subsequent email communication then they can even create unique passwords.
Can the merchant see personal card holder data?
Absolutely, plus the following as well:
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Card Holder List that includes all the card holders (active and inactive) as well as personal data (can sort by a registration date range, last name, birth date, zip code, etc).
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Card Holder Transaction Summary for all card holders that includes number of purchases, dollar amount of purchases, average per visit, last transaction date, as well as some of the card holder&'s personal data (can be selected for a transaction date range, minimum number of purchases and/or minimum amount of purchases).
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Card Holder Transaction Detail that includes purchases and reward redemptions for a selected date range.
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Inactive Card Holder List which lists personal data and last transaction date (selection based on dormancy of 30 days, 60 days, 6 months, or one year).
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We are in the testing phases of a new merchant oriented Loyalty Marketing System and will likely release this in the next 60 days! Now, merchants will be able to quantify the power of a loyalty card program!
They will be able to:
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Create targeted, personalized email marketing promotions !!! Merchants can type their own email text, add their own attachments, target card holders based on a number of variables such as sex (male vs. female), age, active or inactive status as of a selected date, or even a birthday promotion. We automatically send out the emails on the desired date(s)!
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Track results of email promotions by viewing the transactions of the targeted card holders during the promotion period !!! Now merchants can cheaply drive customers into their establishments, even a specific location, and quantify the benefit !!!
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Where else can you find a merchant driven loyalty marketing system that allows the merchant to take advantage of marketing data without having to call the processor? We will keep you apprised of the pending release date as we get closer to final internal certification.
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